flow state

goal

The Barcelona Yoga Conference is open to people of all ages, backgrounds and experience levels. It aims to cultivate an open and uplifting environment. The event features world-leading Yoga instructors and musical artists from all around the world.
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I wanted the brand to align with their goal of creating a light-hearted and inclusive environment where people can find their flow state both physically and mentally. This was achieved through the use of wavy design elements and typesetting. The logo is set in “Cameo Sans,” a neat and flowy sans serif that feels calming and inviting. The photo treatments and colors are intended to provoke a peaceful yet sophisticated feel while the abstract elements help to create organic movement.
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